Finding out that your favorite shade of eye shadow, foundation or shade of lipstick has been taken off the market; to be part of the family of “discontinued makeup” can be quite devastating. It might not feel as devastating as a breakup or a cancelled honeymoon, but it does feel slightly terrible as well.
Discontinued and Obsolete Makeup: How do they come to be?
You would probably wonder how come cosmetic companies stop producing certain shades or products at some point. Setting a certain cosmetic product as discontinued or obsolete is not done impulsively by these beauty companies. They take into consideration the fact that some of their customers actually love the product, as well as other significant factors. Decisions to discontinue makeup (as well as to introduce new ones) are done in active response to the preferences of the consumers (such as you) as well as the purchasing patterns observed all throughout the country and even the world. Other factors that they might consider would be:
• A similar product which is deemed better in performance has been recently developed
• One of the ingredients that have been used in manufacturing the product has in turn been discontinued by the supplier, and there is no suitable alternate found
There is Hope!
So what do you do when your favorite product unfortunately becomes part of the discontinued make up family? Well, the important thing to know is that there is hope. Cosmetic companies do provide options and solutions to this dilemma. There are actually even a few ways through which you can still buy discontinued beauty products.
The first thing that you can do is to do a little research on the discontinued makeup that you want. You can do a little web surfing to look for auction sites and closeout sites that sells that particular product. You can look through eBay, Yahoo!
Auctions and the like.
Another option is to look into the cosmetic company itself. Fortunately, cosmetic companies such as Estee Lauder, Revlon, Bobbi Brown and MAC do sell their discontinued makeup product lines directly to their customer. It will be best to search through their website to find out more.
Discontinued Mac Makeup
MAC sells most of their discontinued products directly to their customers. Their website features a special “Goodbye” page which allows you to buy more of the discontinued makeup items before they are gone for good. For similar concerns, you can also contact their corporate headquarters through their toll free number 1-800-216-7173 and speak with one of their “Gone but Not Forgotten” Representative.
Visit their Goodbye page through this link:
Goodbye page
Discontinued Estee Lauder Makeup
Similarly, Estee Lauder offers a Farewell Favorites section in their website through this link:
Farewell Favorites You can also call them up through their toll free number 1-800- 216-7173.
Discontinued Bobbi Brown Makeup
You can also look into discontinued Bobbi Brown products through the “Bobbi’s Closet” section on their website visit: Bobbi’s Closet
For more information, you can also contact their customer service through 1-877-310-9222.
Fortunately, most cosmetic companies are sensitive enough to consider how consumers will react to discontinuing products that may be well-loved by some. Yes, there is still hope in discontinued makeup – and they come in jars!