The Fame of Elizabeth Arden
Elizabeth Arden was the founder, owner and operator of Elizabeth Arden Inc., one of the largest cosmetics and beauty corporations in the world. The popularity of this skin care line can be attributed to its performance as well as its massive marketing techniques that have brought the company very much closer to the public.
Elizabeth Arden and Her Pursuit of Beauty
Elizabeth Arden’s main dream was to put up her own cosmetic line. Selling her own cosmetic products became a dream come true when she opened the Elizabeth Arden Fifth Avenue in 1909. However, she wanted to go further in her pursuit of beauty and service. In 1922, she opened the first Elizabeth Arden Salon in France and conquered the European market. In 1934, she converted her vacation home in Maine into the Main Chance Beauty Spa, which expanded further and is known today as The Elizabeth Red Door Spa chain. Elizabeth Arden spas are found in major cities around the world.
You must have seen Elizabeth Arden makeup as well as Elizabeth Arden Skincare line in your favorite department store. Their premier skin care line includes the Prevage, Ceramide, Intervene and Eight Hour Cream, which are all multi-awarded for their unmatched performance. Equally famous now are Elizabeth Arden fragrance line, which includes the best-selling Green Tea and celebrity Elizabeth Arden parfums.
Her Contribution to Beauty
Elizabeth Arden Inc. has maintained much of Elizabeth Arden’s formulations, belief and principles in terms of beauty. During her time, Elizabeth Arden frequently emphasized the importance of teaching women how to properly apply makeup. She pioneered in scientific formulation of cosmetics, coordinating makeup colors, the concept of beauty makeovers, and putting on makeup as the occasion calls it.
Elizabeth Arden was responsible for the transformation of the concept of beauty to include youthful and beautiful image through makeup. In 1966, Elizabeth Arden died in New York City. However, her company lived and has since continued her efforts.
Elizabeth Arden Today
Elizabeth Arden is now a prestigious beauty company that manufactures an impressive portfolio of beauty brands. The modern Elizabeth Arden Inc. has kept up with the needs of the times. Though the basic beauty principles still exist, modern formulations, research and development has set Elizabeth Arden products quite different from how they in the last century.
It is also obvious how the company has expanded their line of products to meet the needs of women of all ages and races. The concept of Elizabeth Arden gift sets and skin care products are among the best selling items today, sold both online and offline.
The Elizabeth Arden website contains comprehensive information on their beauty products, salon and spa services. You can check out more of Elizabeth Arden beauty care and fragrance line through their official website at
www.elizabetharden.com. More information on Elizabeth Arden biography is also contained on their website.